„design
is so simple.
that’s why it’s so
complicated.“
– paul rand
Maximilian Nikolaus Ruprecht
Grafic Design
Aesthetics and expressive design is not a matter of course. But for me it is a matter of course to deal intensively with the task. No matter if logo, branding or print design.
For me, design does not begin with the work on the computer, it’s always a mental process first. I deal with the task and the client’s thoughts in particular, focus on the target groups and finally implement it.
On the one hand, the results in the design have to correspond with the target groups and follow the previously defined positioning, on the other hand, the strategy of successful partnership is important for the cooperation with the customers. Therefore, it is not uncommon for my business contacts to develop into real friendships.
Let’s just talk about it.
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